You want all your British Isles towns to be cities. Our mini-army should take York first if possible because the Scots will also be looking to take it.
Caen should be armed with a few extra bowmen for a defensive garrison until later. Gather together all available troops, leaving only small garrisons in London & Nottingham. It is very likely that missions at the start will lead towards you taking York & Caernarfon. Common sense alone dictates that eradicating the Scots is the key to the opening moves. England has an enviable starting position in that it can very easily have 7 secure & safe provinces very early in the game with a “beachhead” province in Caen.